https://www.willhunt.me/about daily 0.75 2023-04-05 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/a38b909b-1cae-4b37-beb5-2062e8564f69/IMG_3231.jpg Contact - Howdy! https://www.willhunt.me/contact daily 0.75 2022-02-10 https://www.willhunt.me/clips daily 0.75 2022-08-03 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/5609232b-934b-41b6-9acf-6af283c79d24/sub-buzz-6733-1655076072-10.png Clips - BUZZFEED Get Intimate With Samer Salem, "My Fake Boyfriend's" Fun-Loving Foodie https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/5cd33e71-3330-4d8f-bcf1-3e9297917e8c/sub-buzz-5050-1652924493-16.png Clips - BUZZFEED 11 LGBTQ+ Movies Coming This Year That We're Excited About, And 6 You Can Watch Already https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/01db6578-4ae1-43b6-9c3a-4abdeac58458/196043080c088778f9533085a50715db32de6647.jpeg Clips - INTO The Enduring Starpower of Miss Vanjie https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/02e56f2a-ed8a-4007-ab4c-42388a3a1715/Hank-Chen-Melrose-edits-4-of-11.jpeg Clips - INTO For Hank Chen, Star of Life Size 2, Acceptance in Hollywood Came Only After Accepting Himself https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/44318d46-7c3c-4de1-a173-2e2a243ea1ef/gaymer-750x.jpeg Clips - The Advocate How I Got Over My “Gay Voice” Fears https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/6a97b45e-b1af-4d67-9f2b-869d6770ee7b/0_xpCEOWw5VIsYiRP8.jpeg Clips - Medium Rachel Bloom Really Wants To Sing About Her Pussy — If Only Network TV Would Let Her https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/6b6051ad-5676-49ff-8c2f-24dcd03ec0ec/1_Mt4S9400YC2dAC8RKNqQlA.jpeg Clips - Medium Despite Finally Picking A Side, Taylor Swift Is As Divisive As Ever https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/af397901-606a-4eeb-8bd2-bff933a6e4e1/Screen+Shot+2022-02-10+at+3.22.47+PM.png Clips - BuzzFeed I Ate Olympic Athletes’ Breakfasts For A Week And Honestly, It Wasn’t Great https://www.willhunt.me/podcasts daily 0.75 2022-02-13 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/de0cef7c-b72a-4d4c-a89e-e84fcc05752c/IElWWUnF_400x400.jpeg Podcasts - Bopcorn Creator, Producer, Host, Editor Pop music news, games, and more from your favorite pop music obsessed hosts, Will Hunt and Justin Gutzwa! Join us for an artist deep-dive, a hyper specific themed playlist, and the occasional special guest. Once you bop, you just can’t stop! https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/8cdc8495-ea69-4914-831f-6e9d3faf4798/PODCAST+COVER.png Podcasts - Love In Movies Creative Producer, Co-Host, Writer NYC content creator Andrew Downing brings you a new podcast about life and love…through the lens of the internet’s favorite movies! Andrew is joined by a rotating cast of colorful co-hosts who come ready with their own perspectives, hot takes, and juicy dating stories. Join us every week – or three – as we break down the relationships in Academy Award winners, cheesy rom-coms, horror classics, and everything in between as we chronicle our own long and bumpy roads to happily ever after. https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/63edaadf-c8e7-44f0-bded-050d6dacf7aa/70+is+the+new+50.png Podcasts - 70 Is The New 50 Co-Creator, Creative Consultant The calendar may say we are in our sixties, seventies or eighties, but with the multitude of resources and knowledge we have in 2022, we are facing a new world of increased capacities and possibilities, not the opposite. This podcast will focus on ways to live life more fully than we thought possible for seniors a generation ago. Sponsored by Dixie State University and its Institute for Continued Learning (ICL), the City of St. George, Washington County and Intermountain Health. https://www.willhunt.me/2022-list daily 0.75 2022-02-13 https://www.willhunt.me/social-editorial daily 1.0 2023-04-05 https://www.willhunt.me/social-editorial/pocketwatch monthly 0.5 2022-02-13 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/ff14597b-5d3d-4311-833a-9f2f60d55079/84024518_644168569725881_8749715070021917870_n.jpg Social & Editorial - pocket.watch: Connecting Families through YouTube and TikTok https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/ba26bc9c-758e-4af4-8659-7a09ad8d865d/169991877_261542562088156_3086945758051360498_n.jpg Social & Editorial - pocket.watch: Connecting Families through YouTube and TikTok https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/2dc6fe78-907a-401d-82fe-392dcc83dc42/Screen+Shot+2022-02-11+at+7.59.20+PM.png Social & Editorial - pocket.watch: Connecting Families through YouTube and TikTok - Finding A New Audience for HackerSpy Leaks on TikTok One of pocket.watch’s original series, HackerSpy Leaks, played with popular YouTube-wide narratives at the time like Project Zorgo. The YouTube series focused on suspenseful plot-based events, and since the fanbase of this series was a little older, we gave the central vlogger character Rein a chance to showcase her personality and interests on TikTok. When the viewership of long narrative-style video series started to decline on YouTube, Rein’s TikTok was continuing to grow, and pocket.watch decided to shutter the YouTube channel and transfer all HackerSpy Leaks resources to expanding her TikTok presence instead. https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/c71cc8ef-d984-4990-9017-3417071781b7/Untitled+design+%281%29.jpg Social & Editorial - pocket.watch: Connecting Families through YouTube and TikTok - Make Me a HobbyKid Contest Pocket.watch partnered with animation legend Butch Hartman to create a new cartoon based on the HobbyKids, one of our creator partners. In order to raise awareness for parents and kids alike, we lead a contest on social for kids to post their own HobbyKid character drawings for a chance to be written into the new series. Parents jumped at the opportunity to surprise and delight their kid with not only a chance to spotlight their creativity, but to be a part of their favorite family on YouTube. Across Instagram and Facebook, we received thousands of entries from kids all over America, and the HobbyFamily chose Kayla’s HobbyButterfly as the winner. https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/af9fb76e-c3dd-411d-9068-d8af9e9dd386/75312618_164269761442050_5815291266609348499_n.jpg Social & Editorial - pocket.watch: Connecting Families through YouTube and TikTok - Ryan’s Mystery Playdate Partnerships Global YouTube superstar Ryan ToysReview launched his first TV series with pocket.watch, Ryan’s Mystery Playdate, on Nickelodeon. Each episode features special guests in the form of “playdates.” Guests range from pirates and garbage men to Olympic athlete Adam Rippon and rock star Dave Grohl. By prioritizing working around the preferences and idea from the “Playdates” — and working with their own PR/social teams — we were able to build the Instagram account up from 0 to 50,000 organic followers by the end of Season 1. https://www.willhunt.me/social-editorial/hbomax-chelsea monthly 0.5 2022-02-13 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1eb04614-46f7-4a77-9d20-8bc45cb69b04/121408442_3325201840891294_6638733986840157244_n.jpg Social & Editorial - HBO Max: Stuck at Home with Chelsea Handler - In the midst of a pandemic and turbulent election, Chelsea Handler wanted to make us laugh. In October 2020, HBO Max enlisted our help to promote her new standup special. It was a tough time for comedy, and a tough time for any kind of content production as COVID cases continued to rise. Chelsea is not one to mince words, and her fans love her for telling it like it is. So when ideating promotional concepts, we leaned into that ethos: She’s stuck at home just like we are. She’s frustrated, depressed, anxious, and furious like we are. So let’s talk about it! https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1644613970535-SNDLIQZ3XLE9AF5NK61C/Screen+Shot+2022-02-11+at+2.08.46+PM.png Social & Editorial - HBO Max: Stuck at Home with Chelsea Handler https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1644613988880-V2QPAC7R04M5MT4NK21E/Screen+Shot+2022-02-11+at+2.12.29+PM.png Social & Editorial - HBO Max: Stuck at Home with Chelsea Handler https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1644614283504-6J0HYBJGZRBUAM3U9172/Screen+Shot+2022-02-11+at+2.09.38+PM.png Social & Editorial - HBO Max: Stuck at Home with Chelsea Handler https://www.willhunt.me/social-editorial/ranker-lists monthly 0.5 2022-03-04 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/60723f81-59da-48cc-a724-210298f04db9/18119205_1524794300904075_3204342694381852446_n.png Social & Editorial - Ranker: Creating Thriving Geek Communities on Facebook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/007bbb86-3879-4986-866d-018960114b98/15578409_1876770459204932_4609809890991671549_n.jpg Social & Editorial - Ranker: Creating Thriving Geek Communities on Facebook - Starting a new vertical: Anime Underground We tried to make some Anime content work on Total Nerd, but as we wanted to shift the audience in a more mainstream direction, I advocated for the creation of a new Facebook page and content vertical: Anime Underground. I shaped the content and visual identity of the page from the beginning and watched it grow from 0 to over 300,000 consistently engaged followers. This page is also still active today with over 750,000 followers. https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/9428952e-48ff-4d44-93b7-30bd9a4800d0/Screen+Shot+2022-02-11+at+11.29.28+PM+%282%29.png Social & Editorial - Ranker: Creating Thriving Geek Communities on Facebook - Creating custom animated content for Facebook I partnered with on-staff editor Lily Strieff on a unique project Ranker had never tried before: custom animation. Ranker was easing into Facebook video with slideshows and on-camera hosted segments, but hadn’t tried anything as outside the box and scripted as this before. The video was a success, and this series helped set Anime Underground apart from competing channels. https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/04c9a913-6f27-4504-bd28-0cd807c2232c/22814012_1710549102328593_1310129248753819512_n.jpeg Social & Editorial - Ranker: Creating Thriving Geek Communities on Facebook - Making ranked lists interesting While Ranker started branching into editorial content early on, the site was conceived as the ultimate crowd-sourced ranking of anything you can think of: Best American Pop Singers, Best NFL Quarterbacks, Best HBO Series, you name it, and thousands of people have voted on Ranker. However, these lists underperformed on social media. A simple list of “50 Best Science Fiction Authors” doesn’t stand out on a competitive and clickbait-y news feed. Still, encouraging our fans to share and vote on these lists was a big company priority. I came up with a unique way to feature these lists in a way that intrigued fans, by framing posts around fan favorites that didn’t get the #1 spot. For example, the list of the Best Game of Thrones Couples received thousands of votes after I posted this image, and Sam & Gilly were bumped up to #4. https://www.willhunt.me/social-editorial/the-boys monthly 0.5 2022-02-13 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/80b628b5-92e4-4d01-af55-8dd41e4ee126/new-photo-released-for-the-boys-season-2-perfectly-captures-the-tone-of-the-show-social.jpeg Social & Editorial - The Boys: Turning COVID Setbacks into a Record-Breaking, Clio-Winning Campaign for Season 2 - The Boys: Season 2 Amazon Prime Video https://www.willhunt.me/social-editorial/apv-reels monthly 0.5 2022-02-13 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/35c7eb11-c91a-4957-8e24-499633761ab2/Screen+Shot+2022-02-11+at+11.48.24+AM.png Social & Editorial - Amazon Prime Video: Expanding Audience with Reels https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/f322db4f-7e1a-46a7-9391-d66180e0c2cd/Screen+Shot+2022-02-11+at+11.35.20+AM.png Social & Editorial - Amazon Prime Video: Expanding Audience with Reels - Before: Clips and announcements underperform https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/5da75ada-f360-4300-a12d-cbbc0f42541b/Screen+Shot+2022-02-11+at+11.34.34+AM.png Social & Editorial - Amazon Prime Video: Expanding Audience with Reels - After: Platform-specific and customized edits double, then triple average views https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1644607308405-C6LR5XY9D19JQRIYECFN/Screen+Shot+2022-02-11+at+12.16.25+PM.png Social & Editorial - Amazon Prime Video: Expanding Audience with Reels https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1644607463053-MXFKME6F7XJBZ01MOWX6/Screen+Shot+2022-02-11+at+12.15.43+PM.png Social & Editorial - Amazon Prime Video: Expanding Audience with Reels https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1644607489240-UA7AVOAH9R58FWYTZ418/Screen+Shot+2022-02-11+at+12.15.55+PM.png Social & Editorial - Amazon Prime Video: Expanding Audience with Reels https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1644607510694-KZ91DOSI6WCIQ2S10V4P/Screen+Shot+2022-02-11+at+12.17.22+PM.png Social & Editorial - Amazon Prime Video: Expanding Audience with Reels https://www.willhunt.me/social-editorial/playboy-ines-rau monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/2002864e-a4a5-44a9-9f32-267cdc7c7ded/Screen+Shot+2022-02-11+at+9.41.26+PM.png Social & Editorial - Playboy: Introducing Trans Playmate Ines Rau https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/7e17a667-304d-4e06-838f-ef0900142cf1/Screen+Shot+2022-02-11+at+9.41.40+PM.png Social & Editorial - Playboy: Introducing Trans Playmate Ines Rau https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/c93e76c7-9f19-45ce-ab51-537b55552241/Screen+Shot+2022-02-11+at+9.42.07+PM.png Social & Editorial - Playboy: Introducing Trans Playmate Ines Rau https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/6a14d563-5ec5-4478-af9a-73a0aa172bfe/Screen+Shot+2022-02-11+at+9.43.00+PM.png Social & Editorial - Playboy: Introducing Trans Playmate Ines Rau https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/50015aad-21ef-4ebb-a764-18d3d2449d6e/Screen+Shot+2022-02-11+at+9.43.14+PM.png Social & Editorial - Playboy: Introducing Trans Playmate Ines Rau https://www.willhunt.me/social-editorial/the-four-twitter monthly 0.5 2022-02-12 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/5931d556-cf40-4db4-9b14-f6e1f505b36b/37422733_2046983092038791_440931757903052800_n.jpg Social & Editorial - The Four: The #1 Singing Competition On Twitter - The Four: The #1 Singing Competition on Twitter Fox hired our team at TinyHorse to be an all-purpose social team for The Four Season 2: Not only did we lead campaign strategy and direction, but we were embedded directly into show production to capture content on the ground. On set, I interviewed contestants backstage, and captured GIFs, boomerangs, and other organic iPhone content. At the office, I was the voice and creative behind our Twitter page. #TheFour was trending in the US and globally every single week during our live tweets, all season long. On finale day, we trended #1. https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1644638475199-AAYPLL54ZNDZGE5V1OT0/37185726_1011856995643310_6474143804029927424_n.jpg Social & Editorial - The Four: The #1 Singing Competition On Twitter https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1644639631667-DHS6HUX0DZPLVOW99IIF/attachment-diddy-meme.jpeg Social & Editorial - The Four: The #1 Singing Competition On Twitter https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1644639936784-QO8PWA2JCDLZNOJ728X1/34725084_2049275658728239_1632739496975925248_n.jpg Social & Editorial - The Four: The #1 Singing Competition On Twitter https://www.willhunt.me/social-editorial/netflix-tall-girl-2 monthly 0.5 2022-03-04 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/6c9616b0-0c74-462a-ba73-3b5a8dc07a31/MV5BMjUwM2JiOWMtNDUyZi00Yjg1LThkMzQtYTM1NWE2YzIwOTNmXkEyXkFqcGdeQXVyMTEzMTI1Mjk3._V1_.jpg Social & Editorial - Netflix: Building Sequel Hype on TikTok for Tall Girl 2 - Netflix’s Tall Girl makes an epic comeback in 2022 Three years and a pandemic after Ava Michelle’s infamous “Size 13 Nikes” line from the original Tall Girl film, we were tasked with re-engaging fans and building hype with new audiences on TikTok and Instagram for Tall Girl 2. https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/6d8ed644-deea-4eaa-9fdd-3a0919a825ef/Screen+Shot+2022-03-03+at+6.27.28+PM.png Social & Editorial - Netflix: Building Sequel Hype on TikTok for Tall Girl 2 - Adding an editorial twist to fan favorite moments from the first film TikTok is a platform where memorable lines and monologues get repeated to death. We wanted to do a slightly more polished twist on the popular “laptop monologue” style videos that users love. We landed on a climactic scene from the first film, where Griffin Gluck’s Dunkleman defends Ava Michelle’s character from the high school bullies. We knew it would be a lot to memorize, but we thought Ava would be able to pull off the recreation beautifully — and she did! The video — along with a clip of the original Dunkleman speech that was posted as a lead-in to this video — both drew over 2.4 million views, huge outliers to Netflix’s typical 50k-500k views per video at that time. In fact, all of the custom Tall Girl 2 videos on TikTok outperformed the surrounding Netflix content on average, even pit against higher budget titles with bigger social conversation like Inventing Anna, Bridgerton, and Love is Blind. https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/6a4b024f-21ed-4bc0-89b1-ffcfdb991d7d/Screen+Shot+2022-03-03+at+5.37.14+PM.png Social & Editorial - Netflix: Building Sequel Hype on TikTok for Tall Girl 2 - Finding young fans on YouTube We created this lighthearted “What’s in the Crate” custom video for Netflix Futures, Netflix’s dedicated kids & family page. We knew we could lean on this tried-and-true YouTube Kids format to give plenty of room for talent’s style and chemistry to shine. I loved pulling from my pocket.watch experience and expertise on YouTube’s active young audience to put this one together! https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/431a5c41-2b53-4bce-93a1-44de328841ef/Screen+Shot+2022-03-03+at+5.55.10+PM.png Social & Editorial - Netflix: Building Sequel Hype on TikTok for Tall Girl 2 - Finding trends that align with the film’s themes — even if they feel out of left field This concept hit me as soon as I started concepting for this project, even though I knew it might be a tough sell. What if we used the iconic “My Name is Kendall, I’m a model, my favorite part of my body is my height” sound with 6’1” star Ava Michelle to post on her own channel? At 5.5 million views and counting, the video is now the second highest performing TikTok on Ava’s channel, ever. Sometimes it pays off to create content that seamlessly ties into the campaign, even if the content doesn’t directly promote or hashtag. https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/7da3ddd4-be5f-48c5-a013-6da35e083050/Screen+Shot+2022-03-03+at+6.30.40+PM.png Social & Editorial - Netflix: Building Sequel Hype on TikTok for Tall Girl 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/c5f995ff-d410-4c6d-8b4b-42a823340cfd/Screen+Shot+2022-03-03+at+5.52.23+PM.png Social & Editorial - Netflix: Building Sequel Hype on TikTok for Tall Girl 2 - Capitalizing on popular talent Sabrina Carpenter wasn’t able to film any social content with the rest of the cast, but we knew her legion of fans would be eager for something dedicated to her character Harper on social. Sabrina’s engagement alone on this reel sparked conversation and a load of new fans. https://www.willhunt.me/social-editorial/buzzfeed-editorial-1up monthly 0.5 2022-08-03 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1659543050768-XKJ91LB2Q75M93CSUNOY/Screen+Shot+2022-08-03+at+6.03.54+PM.png Social & Editorial - BuzzFeed: Using Editorial Initiatives To Speak Directly To Fan Communities https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1659543465367-DCGC43Y54MRJG5TQYHOG/Screen+Shot+2022-08-03+at+6.17.23+PM.png Social & Editorial - BuzzFeed: Using Editorial Initiatives To Speak Directly To Fan Communities https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/1659543505979-V38UXVNL60DZ5T5MPDCI/Screen+Shot+2022-08-03+at+6.12.01+PM.png Social & Editorial - BuzzFeed: Using Editorial Initiatives To Speak Directly To Fan Communities https://www.willhunt.me/social-editorial/buzzfeed-video-my-fake-boyfriend monthly 0.5 2022-08-03 https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/d1ccec88-405a-439e-a876-7de872a753ab/Screen+Shot+2022-08-03+at+6.27.41+PM.png https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/85beb4f8-efc8-4f8f-b7b6-3c28056c47d1/e-dDsnp8cpQ-SD.jpg https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/c17df877-3d46-43ef-af95-13871a2d1bf1/qzzX4edp6Z4-SD.jpg https://images.squarespace-cdn.com/content/v1/6205789ecea265066e906e64/8e87c33d-408e-42a2-b5b2-fbaf6fc2ee23/8IZRts5NPoI-SD.jpg